Monday, May 21, 2012

Deadly Spin - Must Read Book

Deadly Spin: An Insurance Company Insider Speaks Out on How Corporate PR Is Killing Health Care and Deceiving Americans sounds like a provocative title, but the book is credible and backed with facts. The goal is to dispel myths that for-profit health insurance companies have spent millions of dollars making you believe. I'm not ashamed to say I heard about this book listening to AARP's Prime Time radio. Even though I'm not old enough to be a member of AARP (yet), the weekly radio show is uniformly informative and interesting. [Listen to the interview here. Tallahassee friends, it's on from 1pm-2pm on Tuesdays on WFSU]

The author, Wendell Potter, spent his career working his way up the corporate health care ladder in Public Relations. He wants us all to know that profits are what these companies are about - they are not about keeping you healthy or paying your claims. Rates don't go up because medical care gets more expensive, they go up because the insurance company wants to make more money. His job was to obscure this fact and he describes in detail how this works, in his industry and others. Fascinating, eye-opening reading.

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